According to The Digital Lifestyle survey by Magnify.net in April, consumers and web surfers are facing a torrent of data growing faster than ever before. 78% of respondents were Technologists, Journalists, Entrepreneurs, Executives, and Professionals, with 48.5% saying that they were connected to the web "from the moment I wake up until the moment I go to bed."
64.2% said that the information coming at them today had grown by more than 50% compared with last year. 72.7% described their data stream as "a roaring river," "a flood," or a "massive tidal wave."
People are missing important news, information, and appointments; friendships and family suffer, says the report.
Steven Rosenbaum, author of Curation Nation, concludes that "... (since) the volume of raw data coming at us has increased more than 50% in the past 12 months...(and) as more digital devices and software services proliferate... data and speed of increase will grow exponentially... (and) will be unsustainable... "
- 76.7% read email and respond evenings and weekends
- 43.2% answer texts or emails on dates/social occasions
- 57.4% never turn off their phones
- 33.0% check email in the middle of the night
- 35.2% answer work emails while with children
- 46.9% are unable to answer all emails
- 41.4% miss important news
- 39.9% ignore family and friends
- 16.9% miss appointments
- 62.5% wish they could filter out the flood of data
He goes on to suggest that "... algorithmic solutions, better spam filters, smarter search, and more connected devices will fact-expand the problem... (while) human data management, shared and community filtering, and personal recommendations will allow 'content' consumers... (to) consume curated content... (and) surf less... "
(Source: The Center For Media Research, 04/26/11)
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