Alternative Revenue Focus | Monday, November 15, 2010
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Idea to Steal: Thank-You Cards

The element of surprise and delight is simply that --surprise and delight. When a brand hands a customer something completely unexpected it shows that customer's loyalty is appreciated. Read about California Pizza Kitchen's promotion.

California Pizza Kitchen, Inc. just wrapped a two-month Thank You Card Program that ended Oct. 8. Over the course of the promotion, employees handed out 2.7 million sealed envelopes with the check to customers dinning at many of its 261 restaurants. And every customer received a prize ranging from 10% off a meal to $25,000.

As an added bonus, a code inside the envelope could be entered at www.cpk.com/thankyou or on their mobile phones for a chance to win $100,000, a four-night stay at the Four Seasons Hotel in Beverly Hills, CA, and other prizes.

Nice idea!

(Source: Promo Magazine, 10/29/10)

What's In It For You:
OK, this one definitely goes into my R&D (Rip Off & Duplicate) File. This is a program you can sell to one of your clients or re-purpose for your station to thank its advertisers for their continued patronage.

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First Radio Mercury Creative Workshop Scheduled

The Radio Mercury Awards will host "Radio On!", the first of a new series of creative workshops in New York City on December 2, courtesy of Katz Media Group and Arbitron, at the P.C. Richard & Son Theater.

Attendees will spend the day listening to real-life radio stories from Radio Mercury Award-winning agency creative directors, writers and producers. The "Radio On!" workshop will follow the creative path to a successful Radio commercial, from the brief all the way into the production studio.

For additional details and registration information, follow this link.


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There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.

It doesn't have to.

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For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com.

 
     
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