Alternative Revenue Focus | Monday, December 6, 2010
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What Stations Are Doing: 'Greater Good' Campaign

Greater Media is illustrating its commitment to the industry and communities with the new "Greater Good" campaign. The first beneficiary is the Broadcasters Foundation.

Greater Media CEO Peter Smyth announced the initiative in a memo to employees, saying, "In keeping with the community-driven mission of our company, Greater Media is pleased to unveil the Greater Media Greater Good Campaign. This exciting new companywide initiative is aimed at helping those in our industry and the communities that we serve. Throughout the year, we will be supporting various organizations through fundraising initiatives and Greater Media Day of Greater Good events within our local markets."

For the holiday campaign, Greater Media has set up a microsite where employees can contribute to the Broadcasters Foundation if they choose, and "Day of Greater Good" events will be held throughout 2011.

(Source: Radio Ink, 11/22/10)

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