||If Your Target Audience is Teen Christmas Shoppers...
A recent AMP Insights Holiday Shopping Behavior survey looked at teens between the ages of 13 and 19, and came up with some interesting results regarding what they are buying, where they are buying, and what they would like to receive for Christmas.
Teens have deep pockets:
-- 49% are planning on spending over $150 on gifts for others this holiday season.
-- 20% are planning on spending over $300 on gifts for others this holiday season.
They're planning to give gifts to those closest to them:
-- 86% plan to give gifts to parents.
-- 75% plan to give gifts to siblings.
-- 74% plan to give gifts to friends.
-- 60% pan to give gifts to boyfriends and girlfriends.
Teens treat themselves when shopping for holiday gifts for others. Sixty-five percent say when shopping for gifts for others, they will sometimes shop for themselves if they happen to find something they need or want.
Finding the best deal is the number one priority for teens. Forty-five percent research a gift item to find the best deal before purchasing.
Though Apparel is ranked high on teens' wish lists, the Electronics and Entertainment categories are top choices:
-- 79% hope to receive gifts in the Electronics category.
-- 69% hope to receive gifts in the Entertainment category.
-- 61% hope to receive gifts in the Accessories category.
-- 47% hope to receive gifts in the Apparel category.
-- 46% hope to receive gifts in the Footwear category.
-- 32% hope to receive gifts in the Health and Beauty category.
Within the Electronics and Entertainment categories, teens want items for a fun experience:
-- 85% hope to receive video games.
-- 74% hope to receive movies.
-- 74% hope to receive music.
-- 64% hope to receive an iPod.
-- 59% hope to receive a laptop.
Big retail stores rise to the top for shopping:
-- GameStop, 62%
-- Wal-Mart, 60%
-- Best Buy, 57%
-- Target, 53%
-- Hot Topic, 46%
-- JC Penney, 45%
-- Macy's, 40%
-- Aeropostale, 37%
-- Apple, 37%
-- Hollister, 36%
(Source: The Center for Media Research, 11/30/10)
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