Alternative Revenue Focus | Monday, January 31, 2011
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What Stations Are Doing: Country-Loving Foodies Have a New Place to Feast

The growing profile and respectability for food trucks around the county has now come to radio, as "Go Country 105" KKGO, Los Angeles, recently unveiled the first-ever radio station food truck.

"In an age of unlimited media choices and competition, we're constantly trying to think outside the box to maintain our current fans and reach new listeners," station manager and marketing director Michael Levine said.

The truck has been dubbed the "Chuck Wagon" and it is part fun dining, part promotional vehicle for the Mt. Wilson FM Broadcasters stations. "Along with incredible food, your lunch might be accompanied by fun promotions, giveaways or even a live performance by a country superstar," KKGO creative director P.J. Ochlan explained.

It's already attracting media attention. A local television station was scheduled to feature the Chuck Wagon during its morning news. KKGO air staff won't exactly be flipping burgers inside the truck. The station has teamed with a local catering company. Hungry listeners can follow the truck's daily location, hours and menu on its website.

(Source: Inside Radio, 01/24/11)

More information on the benefits of using food trucks for marketing is featured in the 12/06/10 issue of Radio Sales Today. You can find the article in the RST archives under the Research Tab on RAB.com.

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RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, Feb. 22-24 at the RAB Training Academy in Irving, Texas.

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