Alternative Revenue Focus | Monday, October 3, 2011
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A Numerical Look at the iHeartRadio Music Festival

The iHeartRadio Music Festival loaded in and out at MGM's Grand Garden Arena on September 23 and 24, helping Clear Channel launch a new website and application that drives listeners to radio stations operated by...Clear Channel.

Taking the stage over the two-night festival were: the Black Eyed Peas; Jay-Z; Coldplay; Alicia Keys; Carrie Underwood; Bruno Mars; Kelly Clarkson; Jane's Addiction; Lady Gaga; Jennifer Lopez; Steven Tyler with Sting, Jeff Beck and Randy Jackson; Kenny Chesney; Nicki Minaj; Rascal Flatts; David Guetta with Usher; Nicole Scherzinger; DJ Pauly D; and Sublime with Rome. Whew.

Jay-Z closed the show the first night, and Lady Gaga, who rendered herself a hot mess of sweat and fake blood, navigated the second night into port. As the festival's length and high volume of artists would indicate, it lent itself to some fine by-the-numbers treatment:

10 million
What Clear Channel spent, in dollars, to stage the festival.

10 million
Listeners and viewers who accessed iHeartRadio on its website or affiliate sites or who watched it through their XBox consoles.

25,000
Total in-person attendance over two nights.

10
Total number of hours of entertainment over two nights.

10
Songs in Lady Gaga's set to close the second night.

12
Dinosaurs splashed across the purple jacket Jackson wore onstage.

Three
Approximate number of sticks of gums chewed by Pauly D during his set.

Three
Sizes too-small jeans worn by Kenny Chesney during his performance.

(Source: LasVegasWeekly.com, 09/28/11)

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