Alternative Revenue Focus | Monday, October 17, 2011
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What Stations Are Doing: Emmis Launches Social Impact Marketing Firm

The name of the new Emmis company is Incite, which already has New York City and Los Angeles County Department's of Health, Purina, State Farm Insurance, Roche Diagnostics, Lower Colorado River Authority and Anthem BCBS as clients.

Emmis CEO Jeff Smulyan says, "Cause and social marketing expenditures have exploded across the country, growing from $816 million in 2002 to a projected $1.7 billion in 2011. This growth is indicative of the heightened need for marketers to effectively communicate messages of societal importance. We've developed a phenomenal team focused on this important category and I'm excited about Incite's potential to take the programs we design for current and future clients to the next level."

Emmis says it incubated a team focused on delivering social marketing programs for not-for-profit, government agency and corporate clients. Incite represents the company's maturation into a provider of a broad array of cause and social marketing services. Incite will continue to deliver award-winning work to confront today's greatest social challenges through relevant marketing that motivates positive change -- public health, the environment, transportation, and education are all areas of expertise where Incite will deliver social impact for clients.

(Source: Radio Ink, 09/30/11)

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