Monday, April 9, 2012 | Edited by Daniel Moores
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Radio Sales Today Unveils Its New Look Welcome to the new -- and we hope you'll agree improved -- version of Radio Sales Today. In addition to giving the publication an updated look, we're introducing some new features that should make Radio Sales Today more responsive and attuned to your needs as a radio sales and management professional. Each daily issue will still be highlighted by three primary articles, with Tuesday and Thursday editions focusing on subjects in a variety of general sales categories. Friday's issue will explore all things digital, while Monday's edition will identify sources of alternative revenue. Wednesday's issues will concentrate primarily on the automotive market, with one of the Wednesday editions each month devoted to retail customer diversity. One of the new features of Radio Sales Today will be "Research Quick Hits," a collection of brief factoids on different industries compiled by the RAB Research Department that will appear several times a week. Each of these factoids will be accompanied by a direct link to the article in RAB.com's Articles on Demand section from which it was taken, providing more extensive research and background information for sales opportunities. Also included in the new Radio Sales Today will be "Ask RAB," which allows members to submit questions to the RAB Member Benefits Helpline via email and phone. All questions will be answered by the RAB Member Response team, with selected questions and their responses to be featured periodically in future Radio Sales Today issues. In addition, the updated Radio Sales Today will display a list of the most-read articles (with links) that have appeared in recent issues, and feature a preview of upcoming training opportunities conducted by the Radio Advertising Bureau, plus Daily Sales Tips. We look forward to adding even more enhancements to Radio Sales Today in the future, and hope you enjoy receiving and reading it each day. Let us know what you think and how Radio Sales Today can close more business.  |
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Burger King Introduces Largest-Ever Menu Expansion The Home of the Whopper just became the home of salads, snack wraps, chicken strips, smoothies and frappes, too. Burger King Brands Inc. recently unveiled its broadest expansion of food offerings in its 58-year history. In addition to its signature burger products, customers can now purchase Garden Fresh Salads, Chicken Snack Wraps, Real Fruit Smoothies, Frappés and Crispy Chicken Strips for prices ranging from $1.59 to $4.99. "We spent the last year analyzing every aspect of our business to better understand what our guests expect from the Burger King dining experience," Steve Wiborg, president of Burger King Corp.'s North America division, said in a company news release. "We found that consumers wanted a broader range of menu options to complement our signature fire-grilled burgers. This expanded menu gives consumers more choices and more reasons to visit Burger King restaurants." To make sure consumers are aware of the new menu choices, Burger King also introduced a huge star-studded advertising campaign. It features Jay Leno finding his own drive-thru lane to showcase the menu lineup; David Beckham ordering a smoothie; Mary J. Blige singing about the snack wraps; Steven Tyler showing off his rock skills for the chicken strips; Salma Hayek ordering several new menu items for English and Spanish ads; and Sofia Vergara donning a Burger King uniform and making salads and smoothies in Spanish-language ads. Beckham applauded Burger King's efforts. "With their latest initiatives, Burger King is showing commitment to areas that I'm passionate about, such as supporting charities, helping children and improving the healthier eating options," the international soccer star stated in Burger King's news release. "I am happy to help the brand launch its first smoothie platform, which is a great addition to any diet." To promote the new menu even more, Burger King will deploy sampling trucks across the country beginning April 18. Burger King is a division of 3G Capital, a global investment firm. Since being purchased by 3G Capital in October 2010, Burger King has made several operational changes, including new French fries and a home delivery service trial. (Source: CSNews.com), 04/02/12) What's In It For You: Talk to your local Burger King franchise group about the efforts they plan for your market beyond the national campaign. While the national spot buy may include your stations, what would the local franchise group, or even a local franchiser, want to do to enhance the effort? Can they bring one of the sampling trucks to one of your events or a station remote? Create a digital experience via your station website or a mobile campaign. As the company seeks to branch out its marketing to attract more than just a young men demographic (per SVP of marketing Alex Macedo), there are any number of sales opportunities for your station. |
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Golden Corral Launches Camp Corral Nationally Golden Corral has proudly announced the expansion of their summer camp for children of wounded or disabled military families. In the summer of 2012, Golden Corral will send 1,800 children from military families to a week-long camp free of charge (parents are only responsible for transportation to and from camp). Camp Corral builds on Golden Corral's commitment to honoring our disabled American veterans and their families. For the last 11 years, Golden Corral has supported America's veterans with their "Military Appreciation Monday" event. This event has raised over $6,100,000 for the Disabled American Veterans state and local chapters, and served over 3 million veterans a free "thank you" meal. Camp Corral is a one-week camp experience where kids, ages 8 to 15, are free to be kids, apart from the day-to-day challenges they face as children of wounded or disabled military veterans and service members. Camp Corral will be "a week of a lifetime" providing kids non-stop fun with activities like canoeing, swimming, arts and crafts, target sports, horseback riding and other camping activities in the great outdoors. The week will encourage campers to create friendships and bond with other kids who share a similar family situation. 2012 Camp Corral information: • Nine Camp Corral locations in 8 states across the country, offering a one-week camp session • Camp participants -- boys and girls ages 8 to 15 • On-line registration at www.campcorral.org • Camp Corral locations, camp weeks and information at www.campcorral.org • Camp Corral will be managed and staffed by the 4-H Youth Development Organization and is accredited by the American Camp Association • Campers will have a traditional camp experience with camp crafts, recreational water sports, target sports, horseback riding, ropes course, campfire stories, etc. • Camp Corral Hot Line for questions: 1-855-605-1267 • Donations to Camp Corral are accepted at any Golden Corral restaurant or may be mailed to the Golden Corral Corporate Office in Raleigh, North Carolina About Golden Corral Corporation Golden Corral Corporation, based in Raleigh, NC, is the franchisor of the Golden Corral restaurant system, which consists of more than 490 restaurants nationwide and is the owner and operator of approximately 100 of those restaurants in the United States. Founded in 1971, Golden Corral specializes in offering unmatched quality, variety and value to its dining guests in a comfortable and casual buffet setting at an everyday affordable price. (Source: RestaurantNews.com, 03/29/12) |
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Daily Sales Tip: The Hospitality Component of Sponsorships |
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