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Opportunities in Today's Economy
 In this week's edition, a new study shows ad executive optimism for boosting their ad budgets has risen to its highest point in two years. Saab's future is unclear as a sale from GM fails, and with it goes their marketing budget; meanwhile, Volkswagen unveils a plan to be "King of all automakers" by 2018. And a host of automakers hosted Black Friday sales events and incentives, but only 4% of survey-respondents even knew about them. What effect will that have on their year-end advertising?
Click here for this week's report.
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