Tuesday, April 24, 2012 | Edited by Daniel Moores

'The Pitch' Provides Sales Leads, Insights and Ideas for Automotive, Real Estate, Gifting The categories of Automotive, Real Estate and Gifting are highlighted in the second installment of "The Pitch," the specially-prepared sales tool from the Radio Advertising Bureau. This targeted email communication provides strategic, relevant product category leads for local radio salespeople and managers, featuring information designed to create new revenue streams. The focus of the newest issue of "The Pitch" will be on business opportunities that are historically strong during the spring and summer months for the three featured categories. The Automotive section looks at promotional events and corresponding sales spikes that typically occur around holidays such as Memorial Day, July 4th and Labor Day, while the Real Estate portion presents ideas for capitalizing on the usually strong spring and summer house-shopping period. The section devoted to Gifting offers strategies for generating sales from advertisers that benefit from gifting for Mother's Day, Father's Day and school graduations. In addition to the demographic and pertinent background information relating to these topics, there are links to download PowerPoint decks for each highlighted category that will allow you to customize a client presentation that can be used immediately. Each issue of "The Pitch" also includes sales tips from clients, agencies and other senior executives, as well as message boards for sharing your own ideas and successes with other RAB members across the country regarding the featured sales categories. "The Pitch" is created by Tammy Greenberg, Senior Vice President of Business Development for the RAB.