||Jersey Mike's Partners with U.S. Women's National Soccer Captain
Jersey Mike's Subs is teaming up with Christie Rampone, captain of the U.S. Women's National Soccer Team and Jersey Shore native, to create an instructional soccer video series for children that will be available on Jersey Mike's website starting May 1.
Rampone, the first spokesperson in the company's 56-year history, also will appear in a multi-tiered marketing program.
The series of 10 instructional videos will feature Rampone, a mother of two, teaching soccer skills including dribbling, shooting and shielding. Jersey Mike's will introduce the video series beginning May 1, releasing a new video each week leading up to Rampone's appearance at the Olympic Games in London.
To view the free videos, customers can scan a QR code in the restaurants or visit the Jersey Mike's website.
In addition to the instructional videos, other support for the campaign includes RedPlum text and emails, national traffic report sponsorships through Total Traffic, billboards and web advertising. Rampone also will be featured on a special Jersey Mike's 24-ounce reusable plastic cup, known as the "Christie Cup." For the regular combo price, customers will get a free cup and 2 extra ounces of a chosen drink.
"I grew up on Jersey Mike's subs at the Shore, eating them before and after practice," Rampone said. "Now my kids are enjoying them -- it's a meal I can feel good about as a mom."
Rampone is the only mother on the national team. She is currently the most capped active female player in the world and is also the most decorated, with honors that include a World Cup Championship and two Olympic Gold Medals.
"Christie is an excellent role model, who shares the same values related to excellence, perseverance and giving back to the community as we have at Jersey Mike's," said Peter Cancro, Jersey Mike's founder and CEO. "Through football at Point Pleasant Beach High, I knew Christie's grandfather. She has strong Jersey Shore roots and she grew up on Jersey Mike's Subs -- I can't imagine a better partner to represent the Jersey Mike's brand."
(Source: IEGSponsorship.com, 04/16/12)
What's In It For You:
Got soccer? Local franchise groups may be interested in creating local connections with consumers whose kids play soccer. They can piggyback on the national campaign with a custom micro-site (co-branded with your station(s) and Jersey Mike's) where parents can upload video, receive local offers, blog and exchange information, enter sweepstakes, etc.