Thursday, May 3, 2012 | Edited by Daniel Moores

Radio's Most Effective Time Management Tool: The Big Order Roger Utnehmer, President and General Manager of Nicolet Broadcasting and Door County Daily News in Sturgeon Bay, WI, shares how his stations make more money by asking for the big order...and getting it. Start by identifying prospects with big-ticket sales and large gross profit margins. He detailed how you, too, can increase your revenue during his panel presentation at this year's NAB Show in Las Vegas. Roger is in a small market, but the concept holds true for any size market. Just move the decimal point in his radio revenue examples. Hear his presentation in this 6-minute video. (Source: John Potter, VP/Training, RAB)