Wednesday, May 16, 2012 | Edited by Daniel Moores

Radio Advertising Bureau Presents Why Radio Microsite Comprehensive New Research and Marketing Resource Available for Download The Radio Advertising Bureau has launched a new, highly interactive website designed to explore the unique value of radio in all its forms. Building upon RAB's previous Radio Marketing Guide, Why Radio is a new microsite that will serve as the radio advertising and research hub for not only radio sellers, but advertising agencies and marketers. Why Radio allows users to pull key radio facts and research previously available in the Radio Marketing Guide -- reach, media consumption and demographic insights. Visitors to the site will also have the capability of researching key consumer reports to further understand and develop their advertising plans. The latest radio case studies, white papers and reports from leading research companies including Arbitron and Edison Research will continue to be available along with all of the studies created by the Radio Ad Lab. Beyond the important radio facts and data, the site delves into radio's engagement, impact, ad spending, and a suite of creative resources for radio sellers, advertisers and agencies. As an added benefit, site visitors are able to download not only the facts and figures seen on the site, but also the presentation slides, artwork, and font files to create customized sales presentations for their clients. "We listened to the feedback from our members," noted Leah Kamon, SVP Marketing & Communications for the Radio Advertising Bureau. "By building this new microsite, sellers are now able to review the insights and then customize them for their client presentations and sales needs." "This newly designed microsite reinforces the many great attributes many of us within the industry already know about radio," stated Erica Farber, RAB President and CEO. "We've just made it that much easier for station sales forces and advertising agencies to find the latest research to showcase radio's many qualities as a highly effective form of advertising." To review Why Radio, visit http://www.rab.com/whyradio.