||Consumer Electronics Show and Innovation's Impact On Radio
RAB Will Be Covering the Consumer Electronics Show in Las Vegas Next Week
In an AdWeek interview, Gary Shapiro, president and CEO of the Consumer Electronics Association, says this year will be the biggest show ever.
Two areas that will be hot according to Shapiro are car technology and mobile, both potentially affecting the way consumers use radio.
When asked about the importance of CES to advertisers, Shapiro says Madison Avenue follows CES because "it's important to see trends and where your customers are."
Read Radio Sales Today next week for coverage of CES and the implications to radio.
(Source: John Potter, SVP/Professional Development, RAB)