||Bill Cimino Named Chief Judge for 2013 Radio Mercury Awards
Increased Prizes Plus an Additional Campaign Award Among the Highlights of This Year's Event
The Radio Mercury Awards is pleased to announce Bill Cimino, chief creative officer, Y&R Midwest, as Chief Judge for the 22nd annual awards competition.
Entries are currently being accepted for exceptionally creative spots and campaigns from advertising agencies, radio stations, production companies, colleges, universities and advertisers. 2013 Radio Mercury entrants have the chance to win big this year with increased award prizes in some of the most popular categories, plus an additional Radio Campaign award has been added.
Bill Cimino was part of the creative team behind one of the most awarded campaigns in advertising history, the ever-popular and acclaimed Bud Light beer "Real Men of Genius" campaign, while at DDB Chicago. His current client list at Y&R Midwest spans the communications spectrum. A sampling of these clients includes hotels.com, Famous Footwear, Kenmore, Craftsman, DieHard, Dave & Buster's, Bonefish Grill and Y-USA.
Before his time at Y&R Midwest, Cimino spent eight years at DDB Chicago working for clients such as the aforementioned Anheuser-Busch, McDonald's, Discover Card, General Mills, Frito-Lay, State Farm Insurance, and Sierra Mist. Prior to DDB Chicago, he served as senior vice president and executive creative director at Foote, Cone & Belding.
"It is truly a great honor to be selected as Chief Judge," Cimino said. "The Radio Mercury Awards celebrates one of the most difficult mediums to work in. It requires you to have a really great idea. And when you execute it flawlessly, something really magical happens. You get to engage people in the most powerful way.
"With all the new platforms out there, the Radio Mercury Awards reminds a new generation of creatives just how incredible the medium of radio is. The awards continue to fuel their passion to take the medium to higher heights than ever before," he added.
"We're so honored to have Bill Cimino as this year's Chief Judge for the Radio Mercury Awards," noted Erica Farber, president and CEO of the Radio Advertising Bureau and chair of the Radio Creative Fund. "Besides the fact that he helped create one of the most beloved and recognizable radio campaigns, he has a love and respect for our medium and a drive to help move the medium forward with out-of-the-box creative concepts."
Prizes will be awarded in the following categories: Agency Production, Radio Station Produced, Student, PSA, Spanish Language, Radio Campaign, Radio Innovation, and Integrated Campaign categories, along with the $50,000 Best of Show honor.
The deadline for this year's entries is Monday, March 4. The 2013 awards ceremony will take place in early June in New York City. For more information regarding rules, guidelines, entry fees, and entry deadlines, log on to www.radiomercuryawards.com.
About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,500 commercials have competed for over $3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.