||CBS Radio/Dallas Raises $1 Million for Children’s Medical Center
Donations totaling $1,007,364 were gained from the annual "Christmas is for Children" Radiothon which aired December 7 and 8 on 103.7 Lite FM and MEGA 107.5.
During the Radiothon, on-air personalities from both stations shared heart-warming stories about the pediatric care provided to Children's patients every day, and listeners were encouraged to donate to the not-for profit hospital.
The Radiothon also received promotional support from other local CBS Radio and CBS Television stations. In addition, special appearances by station personalities, including nationally-syndicated host Delilah, at Children's throughout the event provided entertainment and encouragement for phone bank volunteers as well as patients and families.
"Taking care of our patients is our number one priority, and we could not do it without the support of our community and great partners like 103.7 Lite FM and MEGA 107.5," said Michael Frick, president of the Children's Medical Center Foundation. "We're grateful for the outpouring of support from the listeners as we continue to make life better for the more than 200,000 patients we serve each year."
The "Christmas is for Children" Radiothon was made possible by the support of local sponsors. Phone bank sponsor FairLease donated $47,000, making them the largest Radiothon sponsor ever. Additional sponsors included Foresters, Primrose Schools and Neighborhood Credit Union.
(Source: Radio Business Report, 12/20/12)