||What Stations Are Doing: Ford is Back on Board Tom Joyner's Annual Fantastic Voyage Cruise
Listener cruises aren't new but Tom Joyner's annual Fantastic Voyage Cruise attracts such top celebrities as Jamie Foxx, Snoop Dogg and Tyler Perry.
It's also bringing Ford onboard for another year, both figuratively and literally. Cruise-goers will see a 2013 Fusion that the carmaker will park on the ship.
Ford will also be airing on-air spots promoting its "Crusin' with Fusion" national sweepstakes.
It is Ford's second year as the presenting sponsor of Joyner's cruise.
Now in its 14th year, Joyner listeners bought all the cabins on the Carnival cruise liner in 21 days. Proceeds from the event benefit Joyner's foundation which helps students attending historically black universities.
(Source: Inside Radio 01/22/13)