||Keep America Beautiful and Dr Pepper Snapple Group Announce Partnership on Recycling Initiative
Keep America Beautiful and Dr Pepper Snapple Group have announced a partnership agreement focusing on increasing recycling in city, regional and state public parks across the country.
As part of the one-year collaboration, DPS is donating $300,000 to KAB primarily to fund the placement of recycling bins to provide citizens visiting public parks greater access to recycling systems.
"Keep America Beautiful is excited to collaborate for the first time with Dr Pepper Snapple Group on this Public Park Recycling Grant program," said Brenda Pulley, senior vice president of recycling programs, Keep America Beautiful. "This program will help build awareness by providing park visitors opportunities to recycle their containers away from home."
Grant applications will be available online through April 26, 2013. The DPS/KAB Public Park Recycling Grant program is open to governments or organizations that help maintain and/or support public state, regional and city parks. All interested parties can visit irecycleonthego.wordpress.com to apply.
"We are pleased to work with Keep America Beautiful on efforts to make recycling more accessible for park guests," said Tim Gratto, vice president of sustainability for DPS. "Recycling is a shared responsibility for consumers, companies and communities, and we see this partnership as a meaningful way for DPS to be a part of the solution."
The KAB partnership is part of DPS's ongoing commitment to environmental sustainability. The company has set specific operational goals to improve efficiency in energy and water use, reduce manufacturing waste and conserve packaging resources by 2015.
About Keep America Beautiful
Keep America Beautiful is the nation's leading nonprofit that brings people together to build and sustain vibrant communities. With a network of more than 1,200 affiliate and participating organizations including state recycling organizations, we work with millions of volunteers to take action in their communities. Keep America Beautiful offers solutions that create clean, beautiful public places, reduce waste and increase recycling, generate positive impact on local economies and inspire generations of environmental stewards. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community's environment. For more information, visit kab.org.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group is a leading producer of flavored beverages in North America and the Caribbean. Its success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. In addition to its flagship Dr Pepper and Snapple brands, the company's portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda.
(Source: BevNet.com, 03/18/13)
What's In It For You:
Lots you can do with these kinds of campaigns because people will engage in more "green" initiatives if it's made convenient. How about selling Dr Pepper or Snapple-branded recycle bins for $5 each? Your station makes sponsorship revenues from Dr Pepper/Snapple and the money from the sale of the bins goes to Keep America Beautiful or for a local parks initiative in your market. Extrapolate and build out with the partners on existing campaigns, or Rip Off & Duplicate and go for their competitors. In the end, everybody wins.