||Retail Therapy: Apparently, It Actually Works
Women Rank Clothes #1 Item to Buy for Retail Therapy vs. Men Who Rank Food #1
Ebates.com, a leader in online cash back shopping, last week announced results from its Retail Therapy survey that found more than half (51.8%) of Americans shop and spend money to improve their mood, including 63.9% of women and 39.8% of men.
The national survey conducted online by TNS Global on behalf of Ebates.com in March 2013 among 1,000 adults discovered that the number one item women buy when indulging in retail therapy is Clothes (57.9%). However, the number one item American men buy when indulging in retail therapy is Food (28.1%).
Food (34.7%) ranked second on the list of what women buy in an effort to improve their mood, followed by Shoes (32.4%), Accessories (29.1%) and Books/Magazines (28.7%). Electronics (27.4%) came in second among men, followed by Music/Movies (26.6%), Clothes (21.5%) and Games/Toys (17.6%).
What triggers participants in retail therapy to shop? One out of five (18.9%) Americans engage in retail therapy to improve their mood after a bad day at work, followed by 14.6% who engage after bad news and 12.2% who engage after a fight with a significant other.
"Our survey confirms that shopping truly is 'therapy' for many people, and can help raise one's spirits after a bad day,” says Ebates.com CEO, Kevin H. Johnson.
The survey also shows that getting a deal makes as many as 80.7% of Americans feel best when indulging in retail therapy. Of that percentage, shopping during a sale is the most popular (61.8%), followed by receiving a reward (i.e., cash back, gift card, etc.) (49.4%), free shipping (45.0%) and using coupons (44.6%).
(Source: Business Wire, 04/02/13)