||What Radio Is Doing: iHeartradio Miami Pool Party is Back
iHeartRadio and the Fontainebleau Miami Beach have announced the return of the iHeartRadio Ultimate Pool Party, a two-day musical weekend on June 28-29, as part of the Fontainebleau's BleauLive concert series.
The weekend will feature performances at Fontainebleau by popular recording artists Pitbull, Ke$ha, Afrojack, Icona Pop, and Krewella.
To promote the event, Clear Channel has launched a national on-air and online promotion across more than 120 of its mainstream and rhythmic Contemporary Hit Radio (CHR) and Electronic Dance Music (EDM) stations that began April 8.
Seven winners will be chosen each weekday through May 17, and more than 200 packages, which include roundtrip airfare, two-night hotel accommodations for two, and access to all the weekend events, will be given away through a text-to-win contest.
(Source: Radio Ink, 04/08/13)