||Cause Marketing Opportunity: St. Jude Children’s Hospital Two-Day Community Event
In 1989, Randy Owen of St. Jude Children's Research Hospital called on country music stations to support Danny Thomas' dream of putting an end to childhood cancer.
Since then, country radio stations have boosted both awareness and support of St. Jude Children's Research Hospital across the U.S. Other formats soon joined in, representing markets large and small, and to date, radio has raised more than $500 million to help treat young cancer patients from all 50 states and around the world at no cost to their families.
For the first time, St. Jude is asking primarily small market outlets to air a two-day community event and share with listeners the hospital's message of hope.
"We are trying to recruit stations, all formats, outside of markets where we already have a partner station," said Leslie Hallford of the St. Jude Radio Development team. "All they have to do is call, and I will send them everything they need to conduct a quality, yet turnkey, event."
Participating stations will be asked to air St. Jude patient stories and appeals for listeners to get involved May 9-10.
"They keep their regular format, but still get the sales and programming support we provide all of our long-standing partner stations across the country," Hallford added.
Since opening in 1962, St. Jude has helped bring survival rates for leukemia and other forms of childhood cancer from less than 20% to better than 80% overall.
For more information on this powerful community event opportunity, stations can contact Hallford directly at (901) 578-2036, or email firstname.lastname@example.org.
(Source: St. Jude Children's Research Hospital/ALDAC, 04/15/13)