||Americans Want Free Internet Content, Value Interest-Based Advertising
Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds.
The survey, commissioned by the Digital Advertising Alliance (DAA) -- a consortium of the nation's largest media and marketing associations including DMA -- measured attitudes regarding online advertising, with a specific focus on interest-based ads.
In addition to strongly supporting Internet advertising in general, poll respondents were highly receptive to the interest-based advertising that lies at the heart of the DAA's mission. Nearly 70 percent of respondents indicated that they'd like at least some ads tailored directly to their interests, compared to only 16 percent who preferred to only see generic ads for products and services.
For the full results of the study, click here.
(Source: Direct Marketing Association, 04/19/13)