||What Stations Are Doing: Cape Cod Broadcasting Helps Dispose of Drugs
Last September, Americans turned in 244 tons of prescription drugs at over 5,200 sites operated by the DEA and its thousands of state and local law enforcement partners.
In five previous events, DEA took in over two million pounds of pills. In Massachusetts, Cape Cod Broadcasting has launched an awareness campaign to prevent pill abuse and theft by educating listeners about the proper disposal of potentially dangerous expired, unused, and unwanted prescription drugs.
On April 27, from 10 a.m. to 2 p.m., most Cape Cod Police Departments and the DEA gave the public its sixth opportunity in three years to prevent prescription drug abuse and theft by ridding their homes of possibly dangerous medications. The service was free and anonymous, no questions asked.
Cape Cod Broadcasting's Promotions and Community Relations Director Kim Lucas says their stations broadcast a week-long awareness campaign educating and informing listeners about teen prescription drug abuse, environmental ramifications, and the potential for home break-ins from improper prescription drug disposal. These informational messages also promoted the DEA's Drug Take Back date of April 27.
Lucas said, "We hope that by sending a consistent message on all our stations and CapeCod.com that we inspire people to take advantage of the Take Back event. Our goal is to increase awareness here on the Cape, reduce youth substance abuse, and protect our environment."
(Source: Radio Ink, 04/24/13)