||What Stations Are Doing: 'Show Your Stripes!'
Clear Channel, in conjunction with its digital platform iHeart Radio, has launched Show Us Your Stripes, a new company-wide community service initiative to address the issue of unemployment among U.S. military veterans and encourage employers to hire those skilled veterans.
Featuring the tagline, "Hire Smart -- Hire Vets," the campaign is a long-term effort to help guide veterans back into civilian life by highlighting their valuable training and experience.
The effort comes as more than a million trained servicemen and women are scheduled to end their military careers by 2016 and re-enter civilian life.
"The U.S. government has invested billions of dollars training the most technically skilled and qualified group of veterans in our history," said John Sykes, President of Clear Channel Entertainment Enterprises. "These veterans are now returning home with the kind of specialized training that makes them ideal job candidates for American businesses, small and large.
"By leveraging Clear Channel's enormous reach to showcase the value that these returning vets offer employers, we can generate real action and connect highly qualified veterans to employers who need their services."
(Source: NTS MediaOnline, 06/07/13)