||Kellar Institute Hits the Road to Recruit More Young People to Radio
The Kellar Radio Talent Institute is growing beyond Boone. The training course targeting college students interested in a career in media will hit the road with a series of 10-day courses that will become fixtures at college campuses around the country.
It's modeled on the course that will continue each summer at Appalachian State University in Boone, NC. "The goal is to have these in all regions of the country so that we truly have a national radio talent system turning out young talent," says consultant Dan Vallie, who created the Institute.
Classes focus on sales, on-air work, promotions and other elements that go into broadcasting. Vallie says the industry has complained for years the so-called "farm system" that's allowed young people to hang around the station and learn broadcasting has fallen victim to voicetracking. He says the Institute classes -- which are taught by radio professionals -- will become a "go to" place for young people passionate about radio.
Western Kentucky University is the first to join the list of schools that will be home to the Institute. Vallie says he's thrilled by the support he's received from broadcasters. "This is an exciting time for radio," he says. "And we need to make sure we are bringing young people into the business to maximize our success today and to provide leadership for decades to come."
Since the first sessions were held six years ago, Vallie says 70% of the students have finished their course work and gotten a job in radio or a related field. Some are now working at CBS, Clear Channel, Beasley Broadcast Group, Entercom, Greater Media, Dick Broadcasting, Curtis Media and Centennial Broadcasting, among other companies.
(Source: Inside Radio, 07/02/13)
What's In It For You:
These fine folks create a natural partnership opportunity for your station to support their efforts with the colleges in your market. But how do you make money from it? The companies that want inroads for their brands and products onto college campuses are legion. If Kellar is open to it, sell sponsorship opportunities with sampling and social networking options as part of your partnership.