||2013 Radio Show Super Session Addresses Changing Advertising Trends
The Radio Advertising Bureau and National Association of Broadcasters will present a Super Session entitled "Radical Change in Local Advertising & How Media is Morphing to Survive," during the upcoming 2013 Radio Show, September 18-20 in Orlando.
The session will take place on Thursday, September 19.
"Radical Change in Local Advertising & How Media is Morphing to Survive" will address the media industry's shift towards promotions, such as Radio's use of talent endorsements, live remotes and contests.
Although total spending on advertising is 6 percent lower than it was 10 years ago, spending on promotions has ballooned 88 percent, according to Borrell Associates. This presents a tremendous opportunity for Radio, where promotions are widely used.
Advertising analyst Gordon Borrell, CEO and founder of Borrell Associates, will discuss the fundamental changes in how local businesses are spending marketing dollars and provide an overview on the history of advertising trends.
He will also present a never-before-released survey conducted by Borrell Associates, in which thousands of small and medium-sized businesses were queried on their media and marketing choices and advertising strategies.
Borrell, who is quoted frequently in The Wall Street Journal, The New York Times, Ad Age and Forbes, often appears on TV and radio programs discussing trends and forecasts for local media. Prior to starting Borrell Associates, Borrell was vice president of new media at Landmark Communications. In 1989, he began pioneering interactive ventures and helped establish the first TV, newspaper, cable and network TV websites.
For more information on the 2013 Radio Show, please visit radioshowweb.com.