||What Stations Are Doing: Univision Scores Big Sponsor List for Concert
Univision Radio assembled an impressive lineup of sponsors for the 2013 H2O Music Festival.
Clorox, Coors Light, COVERGIRL, H2O Wireless, Jack Daniel's, Kraft Macaroni & Cheese and Mayonnaise, State Farm and SUBWAY Restaurants each provided experiential activations throughout the festival taking place at the Los Angeles State Historic Park this past Saturday. Pitbull and A Tribe Called Quest headlined the event.
Univision Vice President of Sales Lee Davis said, "As we approached this year's groundbreaking 2013 H2O Music Festival, we were delighted to partner with such renowned brands and connect them with our loyal audience. Each brand had its own distinctive on-site presence that will help them engage consumers and bring their brand to life."
Clorox featured its new Spanish-language site, Bienvenidos.com -- a lifestyle platform featuring Clorox brands along with information, entertainment and inspiration for making everyday moments all the more special.
Coors Light, the official beer of the H20 Music Festival, featured a dedicated Beer Garden complete with a cooling station and opportunities to win special prizes. Additionally, Coors Light ran a unique contest on Facebook and provided a Los Angeles fly-away VIP package to two lucky winners.
H2O Wireless, the official wireless partner for the 2013 H20 Music Festival, was on-site with Recharge Stations, providing water and mobile chargers for fans. Additionally, consumers could obtain information as well as sign up for no-contract unlimited talk and text plans, with communications service to 50 countries including Mexico, Dominican Republic, Colombia, Costa Rica, Peru, Spain, Argentina and Venezuela.
Jack Daniel's, the official liquor of the H20 Music Festival, featured a special VIP bar open throughout the duration of the festival. Additionally, Jack Daniel's hosted a VIP Artist Lounge for talent to taste the newest blends of whisky.
Kraft Macaroni & Cheese was on-site offering event-goers professional hair braiding and henna tattoo services as well as giving away fun balloon animals. Additionally, Kraft Mayonnaise provided an exciting photo booth where fans could take pictures with friends.
Jessica Sanchez was one of the nation's first SUBWAY Fresh Artists in 2009. The Subway Fresh Artists program has evolved to discover "fresh" new musical talent for fans, while providing an opportunity for each artist to perform on the "big stage." As a sponsor of the 2013 H2O Music Festival, SUBWAY Restaurants, the world's largest restaurant chain's on-site activation gave fans an opportunity to "re-fresh" at their hydration station as well as bring fans a little closer to the action by offering the chance to win VIP upgrades throughout the day.
Consumers could also stop by COVERGIRL’s Easy Breezy Block Party Bus, located within the festival arena, to try the hottest looks and newest beauty products via an exclusive pop-up beauty experience. Guests enjoyed complimentary makeup touch-ups and manicure applications, beauty tutorials and product sampling. All were designed to share with friends on social channels. COVERGIRL Becky G., part of the 2013 H20 Music Festival lineup, also stopped by the Easy Breezy Block Party Bus for a surprise visit during the day to meet and greet fans.
(Source: Radio Ink, 08/15/13)