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NBC Tunes in Radio for Leno Push
Keywords: Radio
NBC is putting big promotional bucks behind its prime-time bet on Jay Leno. Leading up to Leno's Sept. 14 debut at 10 p.m., NBC Universal is turning to an ambitious Radio campaign as part of its overall push.
Working with Horizon Media and Katz Marketing Solutions, the campaign could be NBC's biggest Radio tune-in effort yet. |
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Webinar Today!
Knowing the lowest percentages of sellout and prices you can charge, while still hitting your budget, will be crucial in 2010.
In this timely webinar, Pricing Strategies to Get You to Budget, RAB's Mark Levy will show you how to calculate minimum clearance rates for a variety of sellout percentages, create "flex" rate cards, develop strategies for getting clients to run more commercials during off-peak airtime, and much more!
This webinar will be offered today at 10 AM (Central). For registration information, click here.
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Don't Settle for Less
For many advertisers, the knee-jerk reaction to a soft economy is to sell for less. There are much better solutions.
Now you can show your clients how to add value and sell at full price, as veteran marketing consultant Jeffrey Hedquist will demonstrate through his workshop, 10 Powerful Client Profit Accelerators, one of nine informative seminars offered by the RAB during the upcoming NAB Radio Show.
The NAB Radio Show will be held September 23-25 in Philadelphia. For registration information, please follow this link.
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To Attract a Buyer, Make the Deal Irresistible
Keywords: Consumer Behavior | Consumer Confidence
Given the relentlessly dismal retail sales numbers, consumers seem to have locked away their wallets and hid the key.
But some recent promotions show that shoppers will still chase a bargain, particularly one that seems unlikely to be repeated anytime soon. Even big-ticket items costing hundreds or thousands of dollars can be in high demand if they are priced right. |
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Daily Sales Tip: Make Every Call Count
Be prepared to make the most of every call. What value are you deriving from each customer visit? Who is controlling the sales call/sales process...you or the customer?
Experience and research has demonstrated that formal pre-call planning generates more successful outcomes of all sales activities. You should never take sales call effectiveness for granted -- especially in tough economic times. The days of "blowing through" a call are over.
The simple fact is that you are paid to move the customer to the next stage in your sales cycle. In today's economic climate, you've got too much at risk not to plan for success.
Now, more than ever, craft a strategy to overcome such objections as:
-- "Until things improve, we're not undertaking new projects."
-- "Now is not the time to change. We need to stay with our current supplier."
-- "With economic conditions as they are, we're looking for low price suppliers."
Write a long list of discovery questions that will uncover hidden opportunities.
Source: Jim Kasper, president of Interactive Resource Group (www.salestrainers.com)
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| Sales Manager, Bustos Media |
| SVP / Market Manager, CBS |
| Radio Account Executive, WRAL-FM |
| General Managers, Three Eagles Communications |
| Local Sales Manager, WFMS/WJJK/i94 |
| RADIO SENIOR ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| RADIO ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| GM, Cherry Creek Radio |
| General Sales Manager, CBS-West Palm Beach |
| Senior Account Executive, Saga, Norfolk/Virginia Beach/Newport News, Saga Tidewater Communications, LLC |
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