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More Non-Traditional Than Traditional Media Planned for Next Year
Keywords: Media Buying
The Center for Media Research is releasing a paid report surveying MediaPost subscribers. There was input from more than 1,972 participants, including 1,164 having planning, buying and approving responsibility. |
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RAB's New Personal Membership
RAB's new Personal Membership is designed for the successful Radio sales professional who wants the highest level of service and support from the Radio Advertising Bureau.
If you're committed to excellence in Radio sales, then a Personal Membership in the Radio Advertising Bureau is for you!
Explore the new Personal Membership from RAB. Click here to begin.
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Opportunities with Multicultural Audiences
Hispanic and Urban format stations offer their own unique challenges for Radio managers and sales staff. As part of the upcoming NAB Radio Show, you can hear a group of industry experts share their strategies for generating revenue with these formats.
New Era, New Opportunity: Maximizing of Radio for Multicultural Audiences is one of nine special seminars offered by the RAB at the NAB Radio Show, September 23-25 in Philadelphia.
For registration information on the NAB Radio Show, please follow this link.
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Content Is Still King
Keywords: Internet
A bigger proportion of Internet users are spending more time on content sites than they were six years ago, according to a new analysis by the Online Publishers Association. But that growth has come at the expense of communication and commerce sites. |
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Read More |
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Daily Sales Tip: PPPPP (Prior Planning Prevents Poor Performance)
Did you see a letter-to-the-editor in MediaPost's Digital Publishing last week?
"I work at an independent agency and consider myself more open than most to taking vendor meetings," it read. "However, why is it that sales reps come in and ask 'So, who are some of your clients?' To add insult to injury, they share presentations that look like they were written by a first grader with no relevance to any of my clients' needs. Why is it that my time has to be wasted by these ineffective meetings? What happened to making a good first impression?"
Know the agency's client list. Try to determine what the clients have done in the past. Think through in advance what offers you may have that will match these clients' needs.
Don't let agency buyers think you are unprepared, as apparently they do about media reps in general.
Source: John Potter, Radio Advertising Bureau VP/Training
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| General Managers, Three Eagles Communications |
| Local Sales Manager, WFMS/WJJK/i94 |
| RADIO SENIOR ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| RADIO ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| GM, Cherry Creek Radio |
| General Sales Manager, CBS-West Palm Beach |
| Senior Account Executive, Saga, Norfolk/Virginia Beach/Newport News, Saga Tidewater Communications, LLC |
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