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Why Search May Not Click for Retailers
Keywords: Internet Advertising
As retailers get ready for the holiday season, their first instinct might be to throw as much money as they can afford into search. But recent traffic trends may point them otherwise.
Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division. |
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RAB Management Training
Some people say the recovery is coming, while some say it is already here. But the big question is: Are you ready for it?
If not, plan on attending Getting Your Station Ready For The Economic Recovery Management Summit, scheduled for January 12-14, 2010, at the RAB's Dallas Academy. This highly-focused training session will provide managers with the tools they need to help their stations make 2010 a better year.
For more information, contact Mark Levy at 972/753-6756, or mlevy@rab.com. This class will be limited to 25 participants, so reserve your seat today!
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RAB's New Personal Membership
RAB's new Personal Membership is designed for the successful Radio sales professional who wants the highest level of service and support from the Radio Advertising Bureau.
If you're committed to excellence in Radio sales, then a Personal Membership in the Radio Advertising Bureau is for you!
Explore the new Personal Membership from RAB. Click here to begin.
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Dynamic Logic Study Offers Ad Creative Rules
Keywords: Internet Advertising
Efforts to boost the quality of online advertisng may take fresh inspiration from a new study by Web research firm Dynamic Logic outlining best practices for interactive ad creative. |
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Daily Sales Tip: The Alpha Dog
Some clients like to think they know more about digital advertising than you do. Let them. Let them think they know more. Let them be the alpha dog. Sure, you could show them up with your brilliance and digital marketing savvy, but you probably won't sell them.
The key is allowing them to espouse their wisdom, then relate to what they say and expand upon it, painting a positive picture for your product.
Source: John Potter, Radio Advertising Bureau VP/Training
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| General Managers, Three Eagles Communications |
| Local Sales Manager, WFMS/WJJK/i94 |
| RADIO SENIOR ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| RADIO ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| GM, Cherry Creek Radio |
| General Sales Manager, CBS-West Palm Beach |
| Senior Account Executive, Saga, Norfolk/Virginia Beach/Newport News, Saga Tidewater Communications, LLC |
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