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Dealers Recognize the Value of Certified Used Vehicles
Keywords: Vehicles-Used
When new-car sales plunged last year, grateful dealers found a safety net in certified pre-owned vehicles, automotive remarketing executives say.
"In a way, we've been a savior for dealers," Bill Bates, pre-owned manager for BMW of North America, said at the recent National Remarketing Conference. |
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Check Out "The Best of Radio"
The RAB recently launched an exciting new website, "The Best of Radio", dedicated to providing professionals from ad agencies, Radio stations and production houses with tools and resources to improve their creative execution.
The website allows visitors to share their work, listen to award-winning spots and discuss all aspects of Radio advertising. The site also includes a social networking feature and additional resources from notable Radio advertising organizations. |
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Get Ready for 2010!
Some people say the recovery is coming, while some say it is already here. But the big question is: Are you ready for it?
If not, plan on attending Getting Your Station Ready For The Economic Recovery Management Summit, scheduled for January 12-14, 2010, at the RAB's Dallas Academy. This highly-focused training session will provide managers with the tools they need to help their stations make 2010 a better year.
For more information, contact Mark Levy at 972/753-6756, or mlevy@rab.com. This class will be limited to 25 participants, so reserve your seat today!
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What Matters to Women as Car Buyers
Keywords: Consumer Behavior
When women are in the market for a car, what's the most important factor influencing their choice? Any men tempted to say "color" should sign up for a thought-rectification course. The correct answer, according to a newly released Ipsos Public Affairs survey of women conducted for CarMax, is "price." |
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Daily Sales Tip: Are You Wasting Time?
Have you ever had a key decision-maker leave in the middle of your presentation because he or she was out of time? You aren't holding the attention of a prospect who is looking at the clock!
At the beginning of the call, ask how much time the prospect has set aside. Then adjust your presentation to take no more than 60% of the allotted time. Why only 60%? Because your prospect's decision to act typically occurs at the end of a meeting, so you want to allow enough time to resolve any remaining issues and reach an agreement.
Source: Sales trainer Kevin Davis (www.toplineleadership.com)
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| General Managers, Three Eagles Communications |
| Local Sales Manager, WFMS/WJJK/i94 |
| RADIO SENIOR ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| RADIO ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| GM, Cherry Creek Radio |
| General Sales Manager, CBS-West Palm Beach |
| Senior Account Executive, Saga, Norfolk/Virginia Beach/Newport News, Saga Tidewater Communications, LLC |
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