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Newspaper Execs and Readers View Online News Availability Differently
Keywords: Newspaper
American Press Institute, with ITZ Publishing and Belden Interactive, recently published initial results of a study designed to help newspaper executives understand the current peer practices in generating revenue from digital content, the various pay models, success levels, and approaches to issues like site registration, electronic editions and tracking original content across the Web.
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Highlighting Radio's Reach
Every day, Radio reaches more people than the web.
To find out more, visit RAB.com. While you're there, be sure to use the Send to a Client feature to share this exciting news with your advertisers!
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RAB's New Personal Membership
RAB's new Personal Membership includes personal access to RAB.com, personal promotion with your own customizable Microsite and personal development with free access to RAB sales and marketing webcasts and propriety support from the RAB Radio sales and management training team.
Explore the new Personal Membership from RAB. Click here to begin.
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Online Shopping Means More Than Making a Sale
Keywords: Online Retailing
Consumers are going online to find out about holiday deals, but not necessarily to buy, according to The Nielsen Co.'s online division. Presented during this week’s “The Online Holiday Outlook: 2009” Webinar, the research group found that consumers have steadily moved away from buying holiday gifts online, and those who do choose to use the Internet are looking for convenience, rather than value.
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Daily Sales Tip: Consumer Sophistication!
One of the topics in RAB’s Certified Digital Marketing Consultant course is the rise in consumer sophistication. For example: A decade ago auto dealers could scream on the Radio, “This is the perfect vehicle for you!”, and listeners would go to the dealership and buy. General sophistication of consumers has exponentially increased with the Internet. According to J.D. Power and Associates, 75% of consumers last year spent an average of nearly 7 hours on the Internet researching vehicles before making a purchase.
Our role as marketing consultants includes helping advertisers with their creative. Whether on-air or digital, the creative must be presented in a way listeners can make a decision on their own to buy from our advertisers.
Source: John Potter, Radio Advertising Bureau VP/Training
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| General Managers, Three Eagles Communications |
| Local Sales Manager, WFMS/WJJK/i94 |
| RADIO SENIOR ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| RADIO ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| GM, Cherry Creek Radio |
| General Sales Manager, CBS-West Palm Beach |
| Senior Account Executive, Saga, Norfolk/Virginia Beach/Newport News, Saga Tidewater Communications, LLC |
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We asked Mel Taylor of Mel Taylor Media (
