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Repair Shops Going After Dealership Business
Keywords: Auto Service and Repair
It's a "new day" for the auto-service industry, with 82% of surveyed car owners saying they intend to keep their vehicles longer, says Lonnie Miller, R.L. Polk & Co.'s director-industry analysis.
As owners of aging vehicles, 58% of those people say they'll spend more on parts, repairs and maintenance. But it might be less money than the industry hopes. Of 90% who say they follow a manufacturer-recommended maintenance schedule, "in fact, only 41% do," Miller says.
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Reliability as Value Isn't What It Used to Be
Keywords: Automotive
Auto industry observers have predicted for years that as automakers get closer and closer to each other in terms of vehicle quality and durability, attributes like looks, vehicle performance, features and gadgets will play a bigger role in consumers' decisions about brands and vehicles.
San Diego consultancy Strategic Vision's latest study suggests that moment may have arrived. |
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Check Out "The Best of Radio"
The RAB recently launched an exciting new website, "The Best of Radio", dedicated to providing professionals from ad agencies, Radio stations and production houses with tools and resources to improve their creative execution.
The website allows visitors to share their work, listen to award-winning spots and discuss all aspects of Radio advertising. The site also includes a social networking feature and additional resources from notable Radio advertising organizations. |
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Get Ready for 2010!
Some people say the recovery is coming, while some say it is already here. But the big question is: Are you ready for it?
If not, plan on attending Getting Your Station Ready For The Economic Recovery Management Summit, scheduled for January 12-14, 2010, at the RAB's Dallas Academy. This highly-focused training session will provide managers with the tools they need to help their stations make 2010 a better year.
For more information, contact Mark Levy at 972/753-6756, or mlevy@rab.com. This class will be limited to 25 participants, so reserve your seat today!
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Used-Car Prices Fall in October; It's Normal
Keywords: Vehicles-Used
A drop in retail used-vehicle sales contributed to a decline in prices in October when compared with the previous month, but the adjustment was normal and expected, analysts say. |
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Daily Sales Tip: Leave the Door Open
Never lock the door behind you when you go. There's no point in telling a customer, "You're not worth my time." Say instead, "I appreciate the time you've invested with me, but it doesn't look like this is a good match for us."
You might even recommend another product or service you think is a better fit for their needs. Try to walk away on friendly terms so that both of you have the option to call again should the situation change.
Source: Sales consultant/author Barry Farber (www.barryfarber.com)
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| General Managers, Three Eagles Communications |
| Local Sales Manager, WFMS/WJJK/i94 |
| RADIO SENIOR ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| RADIO ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| GM, Cherry Creek Radio |
| General Sales Manager, CBS-West Palm Beach |
| Senior Account Executive, Saga, Norfolk/Virginia Beach/Newport News, Saga Tidewater Communications, LLC |
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