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Low-Cost Air Carriers' Domestic Market Share Continues to Rise
Keywords: Airlines
Six years ago, JP Morgan analysts predicted that low-cost carriers "will eventually inherit the Earth." It's a big planet. But low-cost carriers are certainly taking an ever-larger share of the U.S. domestic market.
And while they might not yet be the masters of the universe that the financial gurus prophesied, a Travel Weekly analysis of Transportation Department data reveals that low-cost carriers continue to grab domestic market share as legacy airlines focus ever-greater attention on international routes. |
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Get Ready for 2010!
Some people say the recovery is coming, while some say it is already here. But the big question is: Are you ready for it?
If not, plan on attending Getting Your Station Ready For The Economic Recovery Management Summit, scheduled for January 12-14, 2010, at the RAB's Dallas Academy. This highly-focused training session will provide managers with the tools they need to help their stations make 2010 a better year.
For more information, contact Mark Levy at 972/753-6756, or mlevy@rab.com. This class will be limited to 25 participants, so reserve your seat today!
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Check Out "The Best of Radio"
The RAB recently launched an exciting new website, "The Best of Radio", dedicated to providing professionals from ad agencies, Radio stations and production houses with tools and resources to improve their creative execution.
The website allows visitors to share their work, listen to award-winning spots and discuss all aspects of Radio advertising. The site also includes a social networking feature and additional resources from notable Radio advertising organizations. |
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Opportunities in Today's Economy
Keywords: Prospecting
 In this week's edition, a new study shows ad executive optimism for boosting their ad budgets has risen to its highest point in two years. Saab's future is unclear as a sale from GM fails, and with it goes their marketing budget; meanwhile, Volkswagen unveils a plan to be "King of all automakers" by 2018. And a host of automakers hosted Black Friday sales events and incentives, but only 4% of survey-respondents even knew about them. What effect will that have on their year-end advertising? |
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Daily Sales Tip: Create a Sense of Urgency
Many sales prospects who fail to show signs of interest don't see their own needs yet. They can quickly become ready to buy if salespeople can show them an urgent need exists.
Salespeople can create a sense of urgency and motivate reluctant buyers to take action sooner by:
1. Pointing out that an opportunity will be lost.
Focus on the importance of timing for the buying decision. Use hard numbers to support claims, such as money saved by correcting the problem or money lost by delaying a purchasing decision.
2. Appealing to the buyer's need to feel current in his or her industry.
Show how putting off a decision leaves the company vulnerable to emerging trends or savvy competitors.
3. Helping buyers visualize the situation.
If they see how easily a problem can be corrected or avoided, prospects are more likely to cut their time frame.
Source: Sales consultant/trainer Dianna Booher (www.booher.com)
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| General Managers, Three Eagles Communications |
| Local Sales Manager, WFMS/WJJK/i94 |
| RADIO SENIOR ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| RADIO ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| GM, Cherry Creek Radio |
| General Sales Manager, CBS-West Palm Beach |
| Senior Account Executive, Saga, Norfolk/Virginia Beach/Newport News, Saga Tidewater Communications, LLC |
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