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Del Monte's College Inn Gets Steamed Up
Keywords: Radio | Del Monte Foods
Looking to make the most of America's return to the kitchen, Del Monte has rolled out its largest campaign to date for the College Inn broths brand.
The "Meals That Matter" campaign emphasizes how the broths can assist busy moms in making delicious but uncomplicated everyday meals, and how those meals demonstrate love and help to bond families. |
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RAB's New Personal Membership
RAB's new Personal Membership is designed for the successful Radio sales professional who wants the highest level of service and support from the Radio Advertising Bureau.
If you're committed to excellence in Radio sales, then a Personal Membership in the Radio Advertising Bureau is for you!
Explore the new Personal Membership from RAB. Click here to begin.
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Highlighting Radio's Reach
Every day, Radio reaches more people than the web.
To find out more, visit RAB.com. While you're there, be sure to use the Send to a Client feature to share this exciting news with your advertisers!
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Best Buy Spins 'Club Beats'
Keywords: Radio | Best Buy
Best Buy is aiming to become a destination for DJs. The retailer has partnered with Monster Cable and Beats by Dr. Dre headphones to launch its new in-store "Club Beats" area.
The big-box retailer is creating a new section in all its stores where consumers can sample the latest audio, music, entertainment and technology products including DJ equipment, mixing software, turntables, headphones and laptops. |
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Daily Sales Tip: Make the Most of Year-End Opportunities
We begin to hear all too often, "It's the holidays, call me sometime next year." This time of year, there are usually two kinds of buyers -- those that have a valid reason to wait, or they are just not interested.
But, according to my recent survey of 125 decision-makers, 92% of the time, buyers say they want to get their paperwork off their desk by year end. Focus on the "close now" buyers that are ready to confirm and let your "close later" prospects know of your recent closing deals. They may think they are missing out on something with you.
Bottom line, this is the time of year that you need to be competitive with yourself. Get into the next 15 days by giving it your "all out" mode and watch how business will continue to come your way. Soon the holidays will be here and you will have plenty of time to rest and re-energize for more business to conduct on the horizon.
Source: Business strategist/consultant Deborah Gardner (www.deborahgardner.com)
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| General Managers, Three Eagles Communications |
| Local Sales Manager, WFMS/WJJK/i94 |
| RADIO SENIOR ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| RADIO ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| GM, Cherry Creek Radio |
| General Sales Manager, CBS-West Palm Beach |
| Senior Account Executive, Saga, Norfolk/Virginia Beach/Newport News, Saga Tidewater Communications, LLC |
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