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Need a Pickup Truck? Nah, Not Really
Keywords: Truck Dealers
Personal-Use Buyers Flee, But Business Users Should Return
If you want to know where more than 150,000 annual pickup sales went, picture a certain buyer.
This consumer -- probably a guy, so let's call him "he" -- owns a full-sized crew cab pickup. He uses it for daily driving, like commuting and family-hauling.
He likes the down-to-earth truck styling and high seating position. The cushy interior and sound system are pretty nice, too. But gasoline prices are pinching him.
He keeps thinking he might need the pickup to move a couch someday. But in fact he rarely, if ever, pulls a heavy trailer or loads the bed with bulky cargo.
And his next vehicle won't be a pickup.
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Weary of Old Wardrobes, Women Are Purchasing Clothes Again
Keywords: Women's Wear Stores
Shop 'till you drop it's not, but U.S. women are finally starting to buy clothes again.
Even before the U.S. economy headed south over a year ago, many U.S. women eschewed clothing purchases for themselves, given tight budgets, a clampdown on credit limits and merchandise that offered little dazzle.
That trend grew stronger as the recession took hold and unemployment began to rise. But slightly better consumer confidence, good bargains and improved fall fashions have more women looking through their closets and realizing it's time to replenish. |
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Check Out "The Best of Radio"
The RAB recently launched an exciting new website, "The Best of Radio", dedicated to providing professionals from ad agencies, Radio stations and production houses with tools and resources to improve their creative execution.
The website allows visitors to share their work, listen to award-winning spots and discuss all aspects of Radio advertising. The site also includes a social networking feature and additional resources from notable Radio advertising organizations. |
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Get Ready for 2010!
Some people say the recovery is coming, while some say it is already here. But the big question is: Are you ready for it?
If not, plan on attending Getting Your Station Ready For The Economic Recovery Management Summit, scheduled for January 12-14, 2010, at the RAB's Dallas Academy. This highly-focused training session will provide managers with the tools they need to help their stations make 2010 a better year.
For more information, contact Mark Levy at 972/753-6756, or mlevy@rab.com. This class will be limited to 25 participants, so reserve your seat today!
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More Americans Buying Holiday Gifts for Their Pets
Keywords: Pet Supply Stores | Christmas
Dogs across the country can expect some bone-shaped presents under the Christmas tree this year.
An Associated Press-Petside.com poll shows 52 percent of pet owners plan to buy their animals a holiday gift -- up from 43 percent last year. |
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Daily Sales Tip: Develop Long-Term Relationships
There are many advertising options, inside and outside of your medium, which could be effective in helping prospects grow their business, and every prospect has limited advertising funds available to spend. Much of the decision still comes down to "who they want to do business with" and "who they believe will do the best job for them." It may take you many meetings and many conversations before you get your first order, but effective communication, dedication and patience will pay off in the long run.
There will be times when you may be tempted to make short-term decisions that will not benefit the client (or you). The short-term billing gain could be a fraction of the long-term business loss that you will face if the program does not work. Stay the course and make good long-term business decisions.
We all experience days when we feel that we are "on top of the world." On those days that your attitude, perspective and zest for life (and your job) are overflowing, get out of the office as soon as possible and share your enthusiasm and positive energy with your clients and prospects. Don't waste these "good days" catching up on your paperwork. Hit the streets and begin building new long-term relationships.
Source: Sales consultant/author Michael Guld, president of The Guld Resource Group (www.guldresource.com)
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| General Managers, Three Eagles Communications |
| Local Sales Manager, WFMS/WJJK/i94 |
| RADIO SENIOR ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| RADIO ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| GM, Cherry Creek Radio |
| General Sales Manager, CBS-West Palm Beach |
| Senior Account Executive, Saga, Norfolk/Virginia Beach/Newport News, Saga Tidewater Communications, LLC |
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