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Report Finds Customers Open to All-Day Breakfast Options
Keywords: Restaurants | Fast Food
Consumers find breakfast fare comforting and many, especially women, wish they could eat it at any time of the day.
A new study by foodservice industry consultant Technomic finds that nearly half of consumers surveyed (46 percent) say they would like to see full-service restaurants offer breakfast throughout the day. About a third of consumers (32 percent) would like breakfast offered all day in limited-service restaurants. |
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RAB's New Personal Membership
RAB's new Personal Membership is designed for the successful Radio sales professional who wants the highest level of service and support from the Radio Advertising Bureau.
If you're committed to excellence in Radio sales, then a Personal Membership in the Radio Advertising Bureau is for you!
Explore the new Personal Membership from RAB. Click here to begin.
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Highlighting Radio's Reach
Every day, Radio reaches more people than the web.
To find out more, visit RAB.com. While you're there, be sure to use the Send to a Client feature to share this exciting news with your advertisers!
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Opportunities in Today's Economy
Keywords: Prospecting
 In this week's edition, some fiscal recovery is predicted for Radio in 2010, but it comes with a couple of caveats. Deloitte offers some suggestions for retailers in a changed economy, and Radio can focus its sales strategy to help at the local level. The convergence of low restaurant prices and the presence of alcohol is giving a boost to brunch sales, and Heinz looks to boost its marketing outlay significantly through the end of April. |
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Daily Sales Tip: Get An Early Start
Many decision-makers get to the office early before strategic gate-keepers are in place.
They might just pick up their phone or answer the door if a salesperson calls early. They also have more time to listen to a sales presentation before the constant interruptions that may occur later in the day.
Source: Adapted from Selling When No One is Buying, by sales consultant Stephan Schiffman
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| General Managers, Three Eagles Communications |
| Local Sales Manager, WFMS/WJJK/i94 |
| RADIO SENIOR ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| RADIO ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| GM, Cherry Creek Radio |
| General Sales Manager, CBS-West Palm Beach |
| Senior Account Executive, Saga, Norfolk/Virginia Beach/Newport News, Saga Tidewater Communications, LLC |
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