|
Food Charities Struggle to Offer Healthy Options
Keywords: Charities
When it comes to providing food to the hungry and poor, nutrition sometimes can be a low priority.
Workers with local food banks and community kitchens say providing wholesome, nutritious meals to their clients can be a struggle. With many charities relying heavily on donations, providing healthy food choices sometimes is not an option. And fresh fruits and vegetables almost always are more expensive than processed foods, providers say. |
|
Get Ready for 2010!
Some people say the recovery is coming, while some say it is already here. But the big question is: Are you ready for it?
If not, plan on attending Getting Your Station Ready For The Economic Recovery Management Summit, scheduled for January 12-14, 2010, at the RAB's Dallas Academy. This highly-focused training session will provide managers with the tools they need to help their stations make 2010 a better year.
For more information, contact Mark Levy at 972/753-6756, or mlevy@rab.com. This class will be limited to 25 participants, so reserve your seat today!
|
|
|
|
AWRT & Dove Announce New Campaign
AWRT has partnered with the Dove Campaign for Real Beauty since 2004. Its latest initiative is the Dove Self-Esteem Fund, a new Radio PSA campaign advocating self-esteem in young girls.
Over the next 12 months, AWRT will launch four unique PSAs voiced by celebrities, with film and TV star Amy Poehler featured in the first spot. Her motivational message is available for download at the AWRT website, along with a Proof of Performance sheet.
For any questions, please call 703/506-3290.
|
|
| |
Read More |
|
|
Coke 'Opens Happiness' Via Educational Promotion
Keywords: Coca-Cola | Hispanic Market
This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English. This is an important customer base as Hispanics represent one-quarter of Coke's domestic U.S. sales. To launch the program, Coke partnered with Lexicon Marketing, the developer and marketer of Inglés sin Barreras (English without Borders), the video-based English learning program in the U.S. |
| |
Read More |
|
|
|
Daily Sales Tip:
Don't always try to sell the "big guys." More and more smaller companies are getting involved in sponsorship as they recognize the value of reaching their customers at the grassroots level. Keep in mind, too, that smaller companies can sometimes move faster on a decision to participate.
Source: Sylvia Allen, Allen Consulting Inc., sylvia@allenconsulting.com, (732) 946-2711
If you liked this tip, you will love Sylvia's training tools. Click here for information on her book, or click here for information on her video.
|
|
|
| General Managers, Three Eagles Communications |
| Local Sales Manager, WFMS/WJJK/i94 |
| RADIO SENIOR ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| RADIO ACCOUNT EXECUTIVE, Sunrise Broadcasting |
| GM, Cherry Creek Radio |
| General Sales Manager, CBS-West Palm Beach |
| Senior Account Executive, Saga, Norfolk/Virginia Beach/Newport News, Saga Tidewater Communications, LLC |
|
|
