|
|
Dollar General Discount to Drive Holiday Toy Sales
Keywords: Sponsorship Sales
With the vast majority of toys it sells being $5 or less, it's not likely that many individuals are going to spend $250 for the holidays on these items at Dollar General.
There are individuals and organizations, however, engaged in toy drives that are looking to buy large quantities of toys at a low price. These are the shoppers the chain has targeted with a 10 percent discount on bulk toy purchases of $250 or more between now and Christmas Eve. |
|
How To Sell To Career Colleges
There are more than 2,800 career colleges in the U.S. offering a variety of academic programs, and they accept students throughout the year.
During this special webinar, Smart Money -- Career Colleges Are A Growing Ad Category, you'll learn how career colleges plan their advertising, the best times to call on them, who the decision-makers are, and what they expect from media reps.
This presentation is scheduled for this Thursday, October 21, at 10 AM (Central). For more details and registration information, click here.
|
|
|
|
|
Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com.
|
|
| |
Read More |
|
|
Pet Projects
Keywords: Cause-Related Marketing
Retailers Are Forging Emotional Bonds with Pet Owners by Hosting Cause Marketing Programs That Benefit Animals in Need
Despite channel blurring at retail, you'd be hard-pressed to find a cat or dog on a grocery list. But given recent cause marketing efforts, the idea isn't so far-fetched. |
| |
Read More |
|
|
Pink It And Shrink It No More For Female Fans
Keywords: Sponsorship Sales
On every Saturday during this time of year, our house is decorated in orange and blue. Even though our children are very young, they know better than to get in the way of the television when the Gators are playing. You see, these are simply my wife's rules. As an alum and avid fan of the University of Florida, she is among the millions of women who love college football -- a powerful consumer group that marketers are beginning to tap into. |
| |
Read More |
|
|
|
Daily Sales Tip:
Want to find great prospects in the home improvement category? Look around the store. Target the makers of products you see on end-caps, wing-stacks, and floor displays. These companies pay for the extra display space and are aggressive marketers; thus, more than likely willing to do additional promotional programs. After selecting the companies, refer to RAB.com for Alternative Revenue ideas and Coop information.
Source: RAB, Bhall@rab.com, (972)753-6786.
|
|
|
|
|
