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Grocery Chains Increase Ad Spending Amid Price War
Keywords: Supermarkets
Supermarket chains -- no longer the only place to buy the week's groceries -- are pumping more money into advertising to fend off competition from mass discounters, drug stores and even dollar stores. |
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How To Sell To Career Colleges
There are more than 2,800 career colleges in the U.S. offering a variety of academic programs, and they accept students throughout the year.
During this special webinar, Smart Money -- Career Colleges Are A Growing Ad Category, you'll learn how career colleges plan their advertising, the best times to call on them, who the decision-makers are, and what they expect from media reps.
This presentation is scheduled for this Thursday, October 21, at 10 AM (Central). For more details and registration information, click here.
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com.
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As Single Becomes New Norm, How to Market Without Stigma
Keywords: Single Persons Market
When Selling to This Growing, Aging Group, Don't Assume That They're All Focused on Getting Married -- or Must Be Singled Out
They are a growing -- and graying -- force.
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It's a Mobile Nation as Cellphones and Tablets Take Hold
Keywords: Cellular Phones
A new set of reports show that Americans have quickly moved beyond just accessing the Internet on desktop and laptop computers, and are now embracing a range of mobile gadgets including cellphones and e-readers. |
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Daily Sales Tip: Inviting the Truth
The main reason prospects suddenly vanish is that they're uncomfortable telling us the truth. They don't want to disappoint us, or they don't want to feel sales pressure from us. So keeping us at bay just feels better.
And we can't really blame them. How often have they been called and called, chased by salespeople who hope to wear them down?
Or how often has your own boss said, "Call them back and get the sale. Why is it taking so long?" Your boss blames you, and you feel that you're not very good at selling anymore. So now you have to put pressure on your prospect. And of course this only makes things worse.
This happens every day. We're stuck in that endless cycle of chasing prospects, trying to get them to respond to us. And the more we press, the more they run.
But the opposite is true, too. The more we relax and simply invite the truth, the more straightforward they'll be with us. Prospects feel okay sharing what's really going on when they know we're okay with hearing it.
The only way to discover the truth is to communicate in a way that helps the other person feel comfortable telling you the truth. What you don't want is for them to think you're calling just to make the sale.
Remember, prospects will trust you and reveal what they're thinking only if they feel like you're on their side.
Source: Sales consultant Ari Galper
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