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Harnessing the Power of Asian Consumers
Keywords: Asian-American Market
This Group of Early Adopters Will Soon Have a Spending Clout of $700B
While no one has that proverbial crystal ball to predict the future of advertising and marketing, one thing is for sure: Asian-Americans will continue to build on their heritage, family values, academic prowess, adaptability and rising spending clout to be the most attractive consumer-market segment in the country. |
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Webinar Tomorrow!
There are more than 2,800 career colleges in the U.S. offering a variety of academic programs, and they accept students throughout the year.
During this special webinar, Smart Money -- Career Colleges Are A Growing Ad Category, you'll learn how career colleges plan their advertising, the best times to call on them, who the decision-makers are, and what they expect from media reps.
This presentation is scheduled for tomorrow at 10 AM (Central). For more details and registration information, click here.
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com.
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Diversity Panelists Sound Multicultural Alarm
Keywords: African-American Market | Hispanic Market
Is the distinction between general market and diversity market already obsolete? And do marketers really understand who they are talking about when they use terms like Hispanic and African-American? Those were central questions that a panel of consultants, marketers and agency account directors recently tangled with at "A Cultural Map of the New America," a discussion at the Paley Center for Media in New York. |
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Lincoln MKX Crossover Targets Black Women in New UniWorld Ad Campaign
Keywords: African-American Market | Autos-New Domestic
Lincoln has unveiled a new urban advertising campaign for the 2011 Lincoln MKX crossover, a move designed to expand the brand's efforts to differentiate the new Lincoln product in the luxury auto market. The "Touch Me All Over" campaign intends to show consumers that the Lincoln of today is both sexy and smart. |
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Daily Sales Tip: Words to Avoid
When salespeople start a sentence with "no," "but" or "however," no matter how friendly the tone, the message is, "You're wrong." It's a good idea to avoid using these words when talking with a prospect or customer.
Source: The Forum Corporation
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