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For Marketers, Christmas Started Last Month
Keywords: Christmas
Now that Halloween is done, Madison Avenue is embarking on the mad dash to Dec. 25.
The sluggish economy is raising the stakes for the Christmas shopping season. Some retailers and marketers, worried that uncertainty among shoppers might increase as the weeks go by, hope to pull demand forward by moving up the start of their pitches. |
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com.
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Time Management for Managers
Balancing the demands of a career with a personal life is difficult in any profession, but particularly so with sales managers.
Join RAB's Mark Levy for an enlightening webinar that will provide you with ideas on how to maximize your productivity on the job, while still enjoying the time you spend away from the office.
This one-hour presentation is scheduled for Thursday, November 11, at 10 AM Central. For more information and registration details, follow this link.
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External Validation Drives Gen Y Purchases
Keywords: Generation Y Market
While Gen Y consumers are considerably more engaged in societal issues than those in older generations, they are 15% to 25% less likely to base their actual purchasing decisions on issues they deem important, according to research from attitudinal targeting company Resonate Networks.
Instead, those 18 to 34 are most likely to buy products that reflect and convey their personal achievement and success to others. |
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Consumers Turn to OTCs to Curb Healthcare Costs
Keywords: Drug Stores | Health and Beauty
Spurred by a difficult economy, over-the-counter medications increasingly are playing a dual role for consumers looking to minimize healthcare expenditures, the SymphonyIRI Group found in a recently-released research paper titled "Over-the-Counter Medications: State of the Industry 2010." |
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Daily Sales Tip: The Question of Price
Price comments are not price objections. When someone says, "Wow, that's more than what I expected to pay," they are NOT saying they will not buy. You do not even need to respond. However, many sales reps offer to cut price at this point.
Have a quick response to "Do you discount?" How about, "No, that's the price." Or, if they ask, "Can you do any better on price?", say, "That's the price." Simple.
Most good buyers will always ask for a better price because they have nothing to lose. And they often succeed.
Source: Sales trainer/consultant Art Sobczak
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