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Reed's Inc. Launches Its First Radio Advertising Campaign
Keywords: Radio
Reed's, Inc., maker of the top-selling sodas in natural food stores nationwide, recently announced that its Reed's and Virgil's brands will be featured in their first radio advertising campaign. |
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Time Management for Managers
Balancing the demands of a career with a personal life is difficult in any profession, but particularly so with sales managers.
Join RAB's Mark Levy for an enlightening webinar that will provide you with ideas on how to maximize your productivity on the job, while still enjoying the time you spend away from the office.
This one-hour presentation is scheduled for Thursday, November 11, at 10 AM Central. For more information and registration details, follow this link.
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com.
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Wendy's Focuses on Hispanic Market
Keywords: Hispanic Market | Fast Food
Wendy's International, Inc. is rolling out a new series of television and radio commercials targeting the U.S. Hispanic market.
Themed "Sabor de Verdad," roughly translating to "Real Taste," the Spanish-language campaign is the first Wendy's effort from WPP Group's Miami-based The Bravo Group, which was chosen by the QSR in August as its new Hispanic agency of record. |
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Betty White, Sergeant's Host Pet Contest
Keywords: Pet Supply Stores | Radio
Actress Betty White is joining with Sergeant's Pet Care Products and Morris Animal Foundation for the "Happy, Healthy Cat Photo Contest."
The contest coincides with Morris Animal Foundation's annual campaign to bring attention to feline health and features cat products from Sergeant's Pet Care. |
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Daily Sales Tip: Prioritize Your Sales Pipeline
Salespeople who are exceptional at targeting high-probability prospects are 12% more likely to exceed quota on a regular basis, says a recent CSO Insights study.
Even so, targeting top prospects is often easier said than done, especially in a marketplace where buyers' needs and responsibilities are constantly shifting.
One strategy: Perform an audit of sales from the past year to create a "prospect profile" based on common SIC info, titles, region and buying history, etc.
Use that info to determine which prospects have the best chance of becoming buyers and focus your time and resources accordingly.
Source: Sales Performance International
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