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Consumers Set High Bar for Cause Marketing
Keywords: Cause-Related Marketing
It wasn't long ago that "cause-related marketing" was a novelty. Then it turned into a necessity -- something companies had to do if they wished to be welcome in polite society. Now, as the new edition of Edelman's annual Goodpurpose study makes clear, consumer expectations have evolved in such a way that companies must make sure their involvement with causes amounts to much more than a marketing ploy. |
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com.
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First Radio Mercury Creative Workshop Scheduled
The Radio Mercury Awards will host "Radio On!", the first of a new series of creative workshops in New York City on
February 9, 2011, courtesy of Katz Media Group and Arbitron, at the P.C. Richard & Son Theater.
Attendees will spend the day listening to real-life radio stories from Radio Mercury Award-winning agency creative directors, writers and producers. The "Radio On!" workshop will follow the creative path to a successful Radio commercial, from the brief all the way into the production studio.
For additional details and registration information, follow this link.
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Report: Pro Sports Sponsorships Are the Real Financial Deal in NFL, MLB, NBA, NHL
Keywords: Sponsorship Sales | Sports Marketing
Although teams, marketers and fans are still feeling the effects of, and adjusting to the ramifications of, a challenging economy, there are signs that the light at the end of the tunnel is getting closer. A major case in point: The NFL, NBA, MLB and NHL and their respective teams are projected to post a 7.6% increase in sponsorship revenue in 2010, reaching $2.28 billion, according to IEG, Chicago, a leading research and marketing firm specializing in domestic and global sponsorship. |
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What Stations Are Doing: Half-Million Raised for Fisher House
Keywords: Radio | Charities
A special on-air takeover across Clear Channel stations on Veteran's Day to raise awareness for Fisher House raised more than $515,000. Air personalities urged listeners to donate funds via text message, online or by phone. The Fisher House Foundation builds "comfort homes" for families of wounded service members receiving specialized medical care. |
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Daily Sales Tip:
Partner with a supermarket and have a "Sampling Sunday" early in the new year. Vendors can feature their new items and pass out coupons. Radio brings the media attention and additional consumers, the brands fund the program, and the grocery store gets an on-site event.
Source: Brandeis C. Hall, RAB, BHall@rab.com, (972)753-6786.
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