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11 Restaurant Industry Trends to Watch For in 2011
Keywords: Restaurants | Fast Food
Restaurant operators can't be certain about much for 2011, as recent improvements in guest traffic, same-store sales and hiring are far from guaranteed to continue. About the only thing they can expect as they hope for traction in the economy's wobbly recovery is that the industry will continue to look different than it does today.
In forecasting what changes may lie ahead, Chicago-based market research firm Technomic Inc. identified 11 restaurant industry trends for next year. |
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Creating Your 2011 Cause Marketing Calendar
The concept of Cause Marketing has captured the attention of virtually every corporate executive in the U.S. today. For many consumers, supporting a cause is a prerequisite for doing business with a company.
As part of this timely webinar, Alternative Revenue: Creating Your 2011 Cause Marketing Calendar, RAB's Brandeis C. Hall will offer you and your station a host of fresh ideas for various causes, campaigns and sponsorship projects that can be of benefit throughout the coming year!
This presentation is set for Thursday, December 9, at 10 AM (Central). For more details and registration information, click here.
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com.
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Which Consumer Electronics Sold Best on Black Friday?
Keywords: Consumer Electronics | Christmas
Portable MP3 players, video game consoles and accessories, and computers including notebooks and tablets were among the most popular electronics shoppers purchased this weekend, according to interim results from the Consumer Electronics Assn.'s Black Friday Survey. But despite the buzz surrounding stereo movies, the interim figures suggest that less than 5% of holiday shoppers bought 3DTVs. |
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Gasoline Prices Could Affect Holiday Travel Plans
Keywords: Vacations | Consumer Behavior
As the national gallon-of-gasoline price average hovers cents below the $3-a-gallon level, historically the tipping point at which consumers adjust driving behaviors, market research firm The NPD Group asked, if gasoline prices reach the $3 mark by the winter holidays, will consumers alter their travel plans? |
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Daily Sales Tip: The Higher-Authority Close
A higher authority is a respected person known by your client who is willing to give third-party testimony. The higher authority will most often be a satisfied client -- possibly the one who referred you to the prospective future client.
To set this close up, choose your higher authority and discuss the situation with them. Tell him or her that you'll be meeting with "Jim Johnson" at 2:00 p.m. on Thursday, and ask if they might be available around 2:30 p.m. to take your telephone call in case you need his or her input. Always offer to refer other business back to your higher authority in exchange for their involvement or to return the favor.
When you make the call, simply make the connection, do a brief introduction, and then let your higher authority tell your prospective client how great your and your product/service are.
If your higher authority is unavailable to take your call, ask for a testimonial letter and permission to use his or her name.
Source: Sales consultant/trainer Tom Hopkins
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