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Emerging Majorities' Buying Power Reaches $1.6 Trillion
Keywords: Ethnic Marketing
Americans' buying power tops $11.1 trillion in 2010, and is projected to increase 27% to $14.1 trillion by 2015, according to the Selig Center for Economic Growth. The buying power of emerging majorities rose to $1.6 trillion in 2010, and is predicted to reach $2.1 trillion in 2015. |
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Introducing RAB's Online Management Training Program!
Based on the demand for a sales manager training program that does not necessitate travel, the RAB has created its new online Certified Radio Sales Management (CRSM) Course.
Certified Radio Sales Management delivers eight online classes that focus on the issues and topics that GMs and owners have determined are most important to them, including such considerations as hiring practices, compensation, accountability, budgeting systems, inventory pricing and training methods.
For more information, contact Mark Levy at 972/753-6756, or mlevy@rab.com.
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact Mark Levy at 972/753-6756, or mlevy@rab.com.
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Future Growth in the Digital Population Will Come From Minority Audiences
Keywords: Hispanic Market | African-American Market
The overall growth of the online population in the U.S. is stagnating, and most future growth will come from increases in minority audiences including Hispanics, Blacks, Seniors and children. |
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American Family Insurance Creates Hispanic Marketing Campaign
Keywords: Hispanic Market
American Family Insurance, in partnership with The San Jose Group, recently debuted its first-ever music-licensing advertising campaign for the Hispanic market. |
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Daily Sales Tip: Making a Sales Presentation
Your goal with a sales presentation is to gain commitment to either buy your product or service, or to advance the sale towards closure, whichever is appropriate for the type of selling you do.
To do so, you need to know what problem the client is trying to solve, or goal they're trying to achieve. Determine this in advance by asking questions, then craft your presentation so that it highlights and focuses on the features that will provide the benefits that align with the prospect's needs or goals.
Mix in questions so that the presentation is a dialogue, not a monologue. And conclude with one that allows you to take the prospect's temperature.
Practice these simple steps and you'll see fewer eyes glossing over during your presentations and more presentations leading to closed business.
Source: Sales consultant/manager Craig James, founder of Sales Solutions
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