|
|
Majority of Holiday Shoppers Still Have Gifts to Buy
Keywords: Christmas
Hard to pass up holiday sales helped motivate holiday shoppers a little earlier this year, though most agree they still have quite a dent to make in their list. According to the National Retail Federation's 2010 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, the average person had completed 49.5 percent of their holiday shopping by the second week of December, up from 46.7 percent at same time last holiday season. |
|
Introducing RAB's Online Management Training Program!
Based on the demand for a sales manager training program that does not necessitate travel, the RAB has created its new online Certified Radio Sales Management (CRSM) Course.
Certified Radio Sales Management delivers eight online classes that focus on the issues and topics that GMs and owners have determined are most important to them, including such considerations as hiring practices, compensation, accountability, budgeting systems, inventory pricing and training methods.
For more information, contact Mark Levy at 972/753-6756, or mlevy@rab.com.
|
|
|
|
|
The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact Mark Levy at 972/753-6756, or mlevy@rab.com.
|
|
| |
Read More |
|
|
Rising Computer Prices Buck the Trend
Keywords: Computers
For the first time in several years, people shopping for personal computers are doing something new: paying more.
Computer prices are rising even as the prices of other consumer electronics such as high-definition televisions and digital cameras plunge this holiday season. |
| |
Read More |
|
|
The Fun is Back in the Driver's Seat
Keywords:
Forget resale value. People who have just bought new cars and trucks say fun is what makes them loyal to the brands they like, and it's also what makes them go elsewhere. So which brands benefit from the syllogism: "If most fun equals most loyal, and brand X has the most loyal customers, then brand X has all the fun cars?" The new J.D. Power and Associates 2010 Customer Retention Study, released last week, says that would be Ford. To be fair, Honda is also number one in the study, but for more practical reasons. |
| |
Read More |
|
|
|
Daily Sales Tip: Helping Your Client Look Good
Make your client look like a rock star to his/her boss. Think about it. Who doesn't need some good press these days?
One of the best ways for you to do this is to proactively go to your client with ideas and resources. By the way, ideas and resources shouldn't always require payment. This is one of the many ways you and I provide this thing everyone keeps regurgitating called "value."
Now, if you are amongst the clueless who think everyone is already doing this, then make it a habit of asking this question in your Needs Analysis: "When was the last time your sales rep came to you (proactively) with an idea?" Get ready for a head tilt as they try to remember.
One way you stay fresh with ideas is to carve out weekly thinking time to, well, think about your client's business.
Tip: Regard this thinking time like you would any other appointment in that once you set it, you keep it!
Source: Sales trainer/speaker Paul Castain
|
|
|
|
|
