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Finding a 'Pod' of Gold
Keywords: New Media
 Increase your revenues by selling podcasts. Daniel Anstandig, President of McVay New Media (www.mcvaynewmedia.com), shows and tells how you can make more money through better use of podcasting. Click read more...for the video (2:20). |
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Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
For more information, contact Rob Boaden today at (843) 757-5066 or rboaden@rab.com.
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Introducing RAB's Online Management Training Program!
Based on the demand for a sales manager training program that does not necessitate travel, the RAB has created its new online Certified Radio Sales Management (CRSM) Course.
Certified Radio Sales Management delivers eight online classes that focus on the issues and topics that GMs and owners have determined are most important to them, including such considerations as hiring practices, compensation, accountability, budgeting systems, inventory pricing and training methods.
For more information, contact Mark Levy at 972/753-6756, or mlevy@rab.com.
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2011 Trends: Future of Online Ad Buys
Keywords: Internet Advertising
Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks. |
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Consumers Spend Equal Time on the Web, TV
Keywords: Consumer Behavior
A new consumer survey from Forrester Research found that for the first year, the amount of time U.S. households spent watching TV and using the Internet is equal at 13 hours. This comes on the heels of research showing that younger consumers (18-30) already spent more time on the Web than watching TV. Now, people 31-44 are also spending more time online than with TV. |
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Daily Sales Tip: Avoiding the Shock
Too often, salespeople get a shock: A top advertiser does not renew and buys the competition. Prevent that shock.
1. Don't prospect new business so aggressively that you overlook servicing exiting advertisers.
2. During tough economic times, more salespeople are calling on your advertisers than ever. Stay close with frequent in-person visits.
3. Routinely send marketing information of value to your advertisers. RAB's Articles on Demand provide you an easy way to stay in front of advertisers by printing or e-mailing marketing news on over 200 advertising categories.
4. Maintain relationships with advertisers through social events (lunches, golf, sporting events, etc.). It is harder for advertisers to cancel a friend than cancel a typical salesperson.
Source: John Potter, VP Training, Radio Advertising Bureau
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