|
|
Modest Recovery Predicted for Restaurant Business
Keywords: Restaurants | Fast Food
The NPD Group is forecasting a modest recovery in restaurant traffic, with 1-percent gains expected in the fourth quarter of 2010 and the first quarter of next year. However, the firm's researchers say that until the national unemployment rate exhibits meaningful downward movement, a more robust turnaround remains a long way off. |
|
Introducing RAB's Online Management Training Program!
Based on the demand for a sales manager training program that does not necessitate travel, the RAB has created its new online Certified Radio Sales Management (CRSM) Course.
Certified Radio Sales Management delivers eight online classes that focus on the issues and topics that GMs and owners have determined are most important to them, including such considerations as hiring practices, compensation, accountability, budgeting systems, inventory pricing and training methods.
For more information, contact Mark Levy at 972/753-6756, or mlevy@rab.com.
|
|
|
|
|
The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact Mark Levy at 972/753-6756, or mlevy@rab.com.
|
|
| |
Read More |
|
|
Smart Phones May Make for Smarter Shopping, According to Survey
Keywords: Cellular Phones
Consumers see smart phones as future personal, coupon-clipping shopper assistants, a global survey released recently by Accenture found. According to the survey, 79% of smart phone users would find it useful to download money-off coupons to their phones, and 73% of those shoppers would be receptive to being pinged with instant money-off coupons as they passed by an item in a store. |
| |
Read More |
|
|
Dental Tourism's Low Costs Luring Americans
Keywords: Dentists
The price of dental care can be costly, even for people who have insurance.
Experts say more and more people are heading to places like Mexico, Turkey, Brazil, Thailand and South Korea to get dental work done for much less. It's an industry phenomenon called dental tourism. |
| |
Read More |
|
|
|
Daily Sales Tip: Your Opening Statement
When making a sales call, keep your opening statement short, understandable and credible.
Your goal is to start a dialogue rather than a one-sided discourse in which you preach about the features and benefits of your product or service. You establish who you are, why you're there, and why the prospect should be interested in what you have to say.
There are many ways to open the call, but the common objective of good openings is to lead the prospect to agree that you're allowed to ask questions.
Source: Marketing consultant Ted Barrows
|
|
|
|
|
