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New Vehicles To Be Unveiled in Detroit, Driving Hopes for Major Ad Spend
Keywords: Autos-New Domestic | Autos-New Imported
What madman would visit Detroit in the dead of winter of his own accord? Or in his own Accord? This year, you'd be mad not to. On Jan. 10, auto marketers, designers, executives, paparazzi, writers, buffs, hangers-on, pundits, the odd mugger and a mess of new and conceptual cars will converge on Detroit like pack ice in McMurdo Sound.
This is, after all, the year in which automakers will talk about their recoveries from near-death in the last two years, and the show presages a very busy year for new-vehicle intros. |
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The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact RAB Member Response at 1-800-232-3131.
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Introducing RAB's Online Management Training Program!
Based on the demand for a sales manager training program that does not necessitate travel, the RAB has created its new online Certified Radio Sales Management (CRSM) Course.
Certified Radio Sales Management delivers eight online classes that focus on the issues and topics that GMs and owners have determined are most important to them, including such considerations as hiring practices, compensation, accountability, budgeting systems, inventory pricing and training methods.
For more information, contact RAB Member Response at 1-800-232-3131.
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KBB: Room for Entries in Packed U.S. Market
Keywords: Autos-New Domestic | Autos-New Imported
As if it isn't crowded enough, the auto market is going to squeeze more bodies into the elevator that everyone hopes will stay buoyant enough to keep inching back up after the cable broke in 2008. |
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Rising Gas Prices Prompt Dealers to Rethink SUV Strategies
Keywords: Autos-New Domestic | Autos-New Imported
'Hoping For The Best, But Prepared For Anything'
As gasoline prices rise, some analysts predict a drop in SUV sales and trade-in values at dealerships. |
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Daily Sales Tip: Your Image
When your meeting pops up on your prospect's calendar, they might be tempted to remind themselves of who they are meeting with.
Will they Google you? Check your LinkedIn profile? Or maybe even your Facebook page? What will they find? What picture of you will they have before you even enter their door?
Source: Nigel Edelshain, CEO of Sales 2.0, LLC
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